PETER CALVERT

I am an experienced marketing professional combining strategic thinking, commercial judgement and hands-on creative and technical expertise. I identify opportunities, solve problems and take projects from initial concept through to implementation and measurable outcomes.

My career spans construction, retail, financial services, education, government, media and pharmaceuticals. Working across diverse industries, organisations and business environments has developed my ability to understand markets quickly, recognise opportunities and turn business objectives into practical marketing solutions.

Strategy backed by the ability to execute.

I bring together capabilities spread across multiple specialists. I can develop strategy, shape the proposition, produce the creative, build the digital infrastructure, implement campaigns and analyse performance. My experience spans brand development, digital and traditional marketing, website development, SEO, CRM, email marketing, Meta and Google advertising, analytics and reporting.

I am equally comfortable discussing commercial objectives with senior management and getting directly involved in the work required to achieve them. My approach recognises that marketing is part of a wider business system, where product, pricing, positioning, sales and customer experience all influence commercial performance.

Creative expertise meets technical capability.

My technical background includes advanced expertise in Adobe Creative Cloud, particularly InDesign, Photoshop, Illustrator, Premiere Pro and Acrobat Pro, alongside extensive experience with WordPress, content management systems, CRM platforms and digital marketing technologies. I also integrate AI into everyday workflows to accelerate research, analysis, communications and content development while retaining strategic oversight, creative direction and accountability.

My qualifications include a Trade Certificate in Pre-Press Printing and Colour Reproduction, a pathway Diploma in Advertising and Marketing, and Diplomas in Social Media Marketing and Digital Marketing / SEO, both completed with high distinctions.

Experience across industries and organisations.

Throughout my career, I have worked with organisations including Mike Greer Homes, Fulton Hogan, Melbourne City Council, Selleys, the Sydney Olympics (SOCOG), Dick Smith Electronics, Westpac, Commonwealth Bank, Australian Unity, SBS Television, Servcorp, Moët Hennessy, Carlton & United Breweries, Zurich, Goldwell, The King’s School, the Australian Labor Party and Citibank.

I am comfortable taking ownership, working independently and collaborating with people across different disciplines. I value clear communication, accountability, attention to detail, sound judgement and a sense of humour.

My approach is straightforward: understand the business, identify what needs to improve, develop a plan and deliver.