PETER CALVERT

I am an experienced, results-driven marketing professional with a background spanning strategy, commercial growth, digital marketing and creative production. I bring a broad range of skills, sound commercial judgement and the ability to take projects from identifying an opportunity through to execution and measurable results.

My career has taken me across a diverse range of industries, including construction, retail, financial services, education, government, media and pharmaceuticals. Working with businesses of different sizes and structures has given me the ability to quickly understand their markets, identify opportunities, solve problems and deliver practical solutions.

Strategy backed by the ability to execute.

Unlike traditional marketing roles that rely on multiple specialists, I can develop the strategy, produce the creative, implement campaigns and analyse performance. My experience covers digital and traditional marketing, brand development, websites, SEO, CRM systems, email marketing, Meta and Google advertising, analytics and reporting.

I am equally comfortable working with senior management on commercial objectives as I am getting directly involved in the work required to achieve them. I believe marketing should be accountable for business outcomes, not simply activity.

My technical background includes advanced expertise in Adobe Creative Cloud, particularly InDesign, Photoshop, Illustrator, Premiere Pro and Acrobat Pro, alongside extensive experience with WordPress, content management systems, CRM platforms and digital marketing technologies.

My qualifications include a Trade Certificate in Pre-Press Printing and Colour Reproduction, a pathway Diploma in Advertising and Marketing, and Diplomas in Social Media Marketing and Digital Marketing / SEO, both completed with high distinctions, also experienced in integrating AI into everyday business operations, using it to accelerate research, analysis, communications and content development while retaining strategic oversight, creative direction and accountability.

Throughout my career, I have worked with organisations including Mike Greer Homes, Fulton Hogan, Melbourne City Council, Selleys, the Sydney Olympics (SOCOG), Dick Smith Electronics, Westpac, Commonwealth Bank, Australian Unity, SBS Television, Servcorp, Moët Hennessy, Carlton & United Breweries, Zurich, Goldwell, The King’s School, the Australian Labor Party and Citibank.

I am comfortable taking ownership, working independently or collaborating with teams across a business. I value clear communication, accountability, attention to detail and a sense of humour.

My approach is straightforward: understand the business, identify what needs to improve, develop a plan and deliver the results.